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  • Digital Marketing
    Digital Marketing

    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing.The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation.It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oréal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics.With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.

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  • Digital Marketing
    Digital Marketing


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  • Digital  Marketing
    Digital Marketing

    In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online.It has proved to be the most effective method to increase the reach of the business and generate potential leads.Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject.Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy.Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration.Key FeaturesInteresting facts to inspire students' curiosity. Real-life case studies for easy grasping of the subject. Chapter-end summary for quick recapitulation. Review questions for practice. Glossary to assist students to understand commonly used terms. Multiple Choice Questions (MCQs) for self-assessment and evaluation.

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  • Bundle: Digital Marketing 2e + The Digital Marketing Planner
    Bundle: Digital Marketing 2e + The Digital Marketing Planner

    Save money on these two essential Digital Marketing books by buying them together!Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.Key features:Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you toWorked digital marketing planComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work.Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan.

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  • How is the performance determination of a generator carried out?

    The performance determination of a generator is carried out by conducting various tests and measurements. These tests include measuring the output voltage, frequency, and current under different load conditions to ensure that the generator is operating within its specified parameters. Additionally, efficiency tests are conducted to determine how effectively the generator converts fuel into electrical power. These tests help to assess the overall performance and reliability of the generator, ensuring that it meets the required standards for its intended application.

  • What is the price-performance ratio of the Honda EU22i generator?

    The Honda EU22i generator is known for its excellent price-performance ratio. It offers a good balance between its price and the performance it delivers. The generator is highly efficient and reliable, making it a cost-effective choice for both residential and commercial use. Its fuel efficiency and quiet operation also add to its overall value, making it a popular choice among users looking for a reliable and affordable power source.

  • What is the performance difference between PS5 games on disc and digital?

    The performance difference between PS5 games on disc and digital is negligible. Both versions of the game are installed onto the PS5's solid-state drive (SSD), which means that loading times and overall performance are very similar. The only difference may be in the initial installation process, as disc-based games require the physical disc to be inserted for installation, while digital games can be downloaded directly from the PlayStation Store. Once installed, however, the performance of the game should be virtually the same regardless of whether it is a disc or digital version.

  • Which high-performance battery generator do I need for the JBL PartyBox 1000?

    For the JBL PartyBox 1000, you will need a high-performance battery generator that can provide enough power to support its high energy consumption. Look for a generator with a high wattage output, such as at least 1000 watts, to ensure it can handle the demands of the PartyBox 1000. Additionally, consider a generator with multiple outlets and a long-lasting battery to keep the party going for hours on end.

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  • Digital Marketing ISE
    Digital Marketing ISE

    Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs.Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” •Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.

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  • High Performance Indoor Mini Digital TV Antenna
    High Performance Indoor Mini Digital TV Antenna

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  • Van Der Graaf Generator Repeat Performance 1980 UK vinyl LP BG3
    Van Der Graaf Generator Repeat Performance 1980 UK vinyl LP BG3

    VAN DER GRAAF GENERATOR Repeat Performance (1980 UK 8-track compilation LP including the scarce Necromancer & the single version of Refugees along with its b-side Boat Of Millions Of Years & W which was the b-side of Theme One picture sleeve. The sleeve shows only light wear & the vinyl appears barely played - a nice copy! BG3) 1. Afterwards2. Refugees3. Boat Of Millions Of Years4. W5. White Hammer6. Necromancer7. The Emperor In His War Room8. Man-Erg

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  • The Marketing Performance Blueprint : Strategies and Technologies to Build and Measure Business Success
    The Marketing Performance Blueprint : Strategies and Technologies to Build and Measure Business Success

    Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment.Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition.Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results.As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming.The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goalsDrive digital marketing transformation within your organizationRecruit, train, and retain a modern marketing teamPropel growth through digital-savvy marketing agency partnersAdapt more quickly to marketing technology advancementsCreate connected customer experiencesTurn marketing data into intelligence, and intelligence into actionDevise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions.Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era.The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

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  • How reliable are digital marketing agencies?

    The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.

  • What loses performance?

    Performance can be lost in various systems and processes due to a number of factors. In technology, performance can be lost due to outdated hardware, software bugs, or inefficient coding. In sports, performance can be lost due to injuries, lack of training, or poor nutrition. In business, performance can be lost due to ineffective leadership, lack of motivation, or inefficient processes. Overall, performance can be lost when there are obstacles or deficiencies that hinder the optimal functioning of a system or individual.

  • Is the performance of the emergency power generator sufficient to operate the sound system?

    Without specific details about the power requirements of the sound system and the output of the emergency power generator, it is difficult to determine if the performance is sufficient. It would be necessary to compare the power output of the generator with the power requirements of the sound system to make an accurate assessment. Additionally, factors such as the efficiency of the generator and any potential power fluctuations should also be taken into consideration. It is recommended to consult with a professional to ensure that the emergency power generator is capable of operating the sound system effectively.

  • What is the difference between peak performance and ultimate performance?

    Peak performance refers to the highest level of performance that an individual or a system can achieve at a specific point in time. It represents the optimal level of output or efficiency. On the other hand, ultimate performance refers to the absolute highest level of performance that is theoretically possible, without any limitations or constraints. Ultimate performance represents the pinnacle of achievement and is often seen as the ideal or perfect level of performance. While peak performance is attainable and can be sustained for a period of time, ultimate performance may be more aspirational and may not be sustainable in the long term.

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