Products related to Data:
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Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing.But it does not overlook the traditional principles of direct marketing still relevant today.This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
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Big Data Analytics : Digital Marketing and Decision-Making
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics.Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes.The use of data analytics tools can be used to improve and speed decision-making processes. Chapters examining analytics for decision-making cover such topics as: Big data analytics for gathering business intelligenceData analytics and consumer behaviorThe role of big data analytics in organizational decision-makingThis book also looks at digital marketing and focuses on such areas as: The prediction of marketing by consumer analyticsWeb analytics for digital marketingSmart retailingLeveraging web analytics for optimizing digital marketing strategiesBig Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics.It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
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International Marketing Data & Statistics
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Big Data : A Road Map for Successful Digital Marketing
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value.This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results.This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
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How to calculate the amount of data in digital video data?
To calculate the amount of data in digital video data, you need to consider the resolution, frame rate, and bit depth of the video. First, calculate the total number of pixels in each frame by multiplying the width by the height of the video resolution. Then, multiply this by the number of frames per second to get the total number of pixels per second. Finally, multiply this by the bit depth (usually 8 bits per color channel) to get the total amount of data per second in bits.
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How do you calculate the amount of data in digital video data?
The amount of data in digital video data can be calculated by multiplying the video resolution (width x height in pixels), the bit depth (number of bits used to represent each color channel), the frame rate (number of frames per second), and the duration of the video in seconds. This will give you the total amount of data in bits. To convert this to a more commonly used unit, such as megabytes or gigabytes, you can divide the total amount of data in bits by 8 to get the amount in bytes, and then divide by 1024 multiple times to convert to larger units.
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Is digital data protection important to you?
Yes, digital data protection is very important to me. As a consumer, I want to ensure that my personal information is secure and not vulnerable to cyber attacks or data breaches. As a professional, I understand the importance of protecting sensitive business data and maintaining the trust of clients and customers. In today's digital age, data protection is essential for both personal and professional security.
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How does data transmission from analog to digital work?
Data transmission from analog to digital works by first converting the analog signal into a digital format. This is done through a process called sampling, where the analog signal is measured at regular intervals and each measurement is assigned a digital value. The digital data is then encoded and modulated for transmission over a digital communication channel, such as a network or the internet. At the receiving end, the digital signal is demodulated and decoded back into its original analog form for use. This process allows for more efficient and reliable transmission of data over long distances.
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Data Driven Marketing For Dummies
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating.Companies need to embrace big data and make it work harder to help them sell and market their products.Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty.Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)Tips on using data to predict customer purchasing behavior based on past performanceUsing customer data and marketing analytics to predict when customers will purchase certain itemsInformation on how data collected can help with merchandise planningBreaking down customers into segments for easier market targetingBuilding a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
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Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results!Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem “Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.” — Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
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Creating Value with Data Analytics in Marketing : Mastering Data Science
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science.The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times.Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data.The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit.Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content.Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories.Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.
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Is a credit card data generator from the internet dangerous?
Yes, using a credit card data generator from the internet can be dangerous as it is illegal and unethical to generate fake credit card information. It can lead to fraudulent activities such as identity theft, financial fraud, and unauthorized transactions. Additionally, using such tools can also expose your device to malware and compromise your personal information. It is important to always use legitimate and secure means for any financial transactions.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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Which HDD is better for data backup, Seagate or Western Digital?
Both Seagate and Western Digital are reputable brands for HDDs, and both offer reliable options for data backup. When choosing between the two, it's important to consider factors such as storage capacity, data transfer speeds, and durability. Additionally, reading customer reviews and comparing specific models from each brand can help determine which HDD is better suited for your data backup needs. Ultimately, the best choice will depend on your specific requirements and budget.
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How much data volume does the Callya Digital plan with 10GB have?
The Callya Digital plan with 10GB offers a data volume of 10 gigabytes. This amount of data allows users to browse the internet, stream videos, and use social media without worrying about running out of data. It provides a sufficient amount of data for moderate to heavy usage, making it a suitable option for those who rely on their mobile data for various activities.
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