Products related to Business:
-
Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firmsNew organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and VolkswagenUpdated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels.It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.
Price: 51.99 £ | Shipping*: 0.00 £ -
The Business of Getting Business : The Digital Marketing Guide for Small Businesses
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towners' who conduct their business online.Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process.So how does a local business compete in a world that has gone digital? 'The Business of Getting Business' will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes.It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed.Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Price: 12.99 £ | Shipping*: 3.99 £ -
Business & Marketing Across Cultures
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success.This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions.They recognise the rich diversity in international markets and local consumer knowledge and marketing practices.Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business.It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
Price: 46.99 £ | Shipping*: 0.00 £ -
The Fundamentals of Business-to-Business Sales & Marketing
This book shows how today's B2B leaders are integrating new approaches and technologies with proven techniques to find, get, and keep customers.The traditional business-to-business, face-to-face selling approach has been in decline for a number of years.In its place has risen a new integrated sales coverage method that incorporates the best practices of direct/database marketing and field sales into a new B2B communication mix that will dramatically improve sales and marketing productivity. "The New Fundamentals of Business-to-Business Sales and Marketing" ties together the best of the old and the new, introducing a new sales coverage model that meets the needs of today's fast-paced, Web-based environment while retaining the benefits that only a knowledgeable, hands-on salesperson can bring to the table.Straight-talking and well-documented, this rulebook for selling success in the marketplace will show you how your organization can attain: improved, results-based marketing through the creation of a robust prospect and customer database; precise targeting of the right market through advanced segmentation and microsegmentation techniques; and, increased results from demand generation efforts that will produce real sales opportunities, not just raw inquiries Higher sales and profits for distributors and business partners through improved feedback systems and channel efficiencies. As a marketer, each day that you cling to outmoded technologies and practices could be costing you competitive advantages that will be difficult, if not impossible, to regain. "The New Fundamentals of Business-to-Business Sales and Marketing" will show you how to create and deploy a new sales coverage model that will enhance your go-to-market selling strategy and tactics like never before.'Yes, it's more difficult to sell today using the traditional salesperson-based go-to-market models.That's the bad news. The good news is that a new integration between sales and marketing is emerging that is producing a new sales coverage model.The goal of this book is to fully detail this model..." - From Chapter 1.Business-to-business selling has undergone a tremendous metamorphosis in the past decade.The actual purchase decision often requires input from many more people - frequently in multiple locations - while time-pressed buyers increasingly turn to the Internet for instant product information. Meanwhile, as sales professionals watch their call-to-close ratios go through the roof, they are driven even harder to meet the frequently heard twin appeals of "sell more" and "spend less" from management."The New Fundamentals of Business-to-Business Sales and Marketing" breaks through this impasse, showing sales and marketing decision makers how to meld effective face-to-face sales techniques with highly targeted communications that use the latest technologies - thereby creating a fully integrated, continuous marketing and sales system.Combining his 15 years of sales and sales management experience with twenty years of B2B database/direct marketing on both the client and agency side, John M.Coe shows you what you must do to: more closely match your firm's sales procedures with today's transformed buying process; bring marketing and sales together to improve inquiry generation, lead qualification, and sales conversion; improve feedback from sales and tighten the working relationship between marketing and sales; keep customer acquisition costs down by improving the lead development process before passing the opportunity to a high-cost sales resource; dramatically increase marketing and sales productivity through effective use of marketing databases, direct mail, telemarketing, E-mail, web conferencing, and more. Let "The New Fundamentals of Business-to-Business Sales and Marketing" provide you with a step-by-step roadmap for integrating your organization's sales efforts with its marketing communications programs by revamping and updating your go-to-market sales strategy.
Price: 38.99 £ | Shipping*: 0.00 £
-
Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
-
What is digital business management?
Digital business management refers to the use of digital technologies and strategies to effectively manage and optimize various aspects of a business, such as operations, marketing, customer relations, and data analysis. It involves leveraging digital tools and platforms to streamline processes, improve decision-making, and enhance overall business performance. This can include implementing digital marketing campaigns, utilizing data analytics to make informed business decisions, and integrating digital solutions to improve customer experiences. Overall, digital business management aims to harness the power of technology to drive business growth and success in the digital age.
-
What are the differences between Business Informatics and Digital Business Management?
Business Informatics focuses on the intersection of business and technology, emphasizing the use of information systems and technology to support business operations and decision-making. It involves analyzing and designing information systems, managing data, and using technology to optimize business processes. On the other hand, Digital Business Management focuses on the strategic use of digital technologies and data to drive business growth and innovation. It involves understanding digital trends, developing digital strategies, and leveraging digital tools and platforms to create value for the business. In summary, while Business Informatics focuses on the integration of technology and business processes, Digital Business Management emphasizes the strategic use of digital technologies to drive business success and innovation.
-
How is the HAK Digital Business?
The HAK Digital Business is a modern and innovative platform that offers a range of digital services to help businesses grow and thrive in the digital age. It provides solutions such as website development, digital marketing, e-commerce support, and social media management. The platform is user-friendly and customizable, making it easy for businesses to tailor their digital strategy to meet their specific needs. Overall, the HAK Digital Business is a valuable tool for companies looking to enhance their online presence and reach a wider audience.
Similar search terms for Business:
-
Business to Business Marketing Management : A Global Perspective
Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers.B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer.This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions.Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility.Other unique features include:• The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses.It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.
Price: 54.99 £ | Shipping*: 0.00 £ -
Integrated Business To Business Marketing : The Complete Blueprint
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm.Understanding what needs to be done to get good results, without spending a king’s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about.Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
Price: 13.99 £ | Shipping*: 3.99 £ -
TikTok Marketing for Business Course
Get in touch with the algorithm with this TikTok Marketing for Business Course This course gets you up to speed on how Tik Tok's algorithm works and how to grow with it Discover how to build a community of fans that adore and engage with your products Create the most effective types of content to reach as many people as possible Get taught through a combination of video lessons and online study materials through any device Recieve an endorsed certificate of achivement and boost your CV Save 48% with this TikTok Marketing for Business Course
Price: 12.99 £ | Shipping*: £ -
TikTok Marketing for Business Course
Get in touch with the algorithm with this TikTok Marketing for Business Course This course gets you up to speed on how Tik Tok's algorithm works and how to grow with it Discover how to build a community of fans that adore and engage with your products Create the most effective types of content to reach as many people as possible Get taught through a combination of video lessons and online study materials through any device Recieve an endorsed certificate of achivement and boost your CV Save 48% with this TikTok Marketing for Business Course
Price: 12.99 £ | Shipping*: £
-
Do you think it's worth studying Business Marketing?
Studying Business Marketing can be worth it for individuals who are interested in understanding consumer behavior, market trends, and strategic marketing techniques. It can provide valuable skills and knowledge that are applicable to a wide range of industries and career paths. Additionally, a degree in Business Marketing can open up opportunities for roles in advertising, public relations, sales, and market research. However, it's important for individuals to carefully consider their career goals and interests before pursuing a degree in Business Marketing.
-
What is meant by commercial and business areas?
Commercial areas refer to locations where businesses operate, such as shopping centers, office buildings, and industrial parks. These areas are typically zoned for commercial use and are characterized by a high concentration of businesses and commercial activities. Business areas, on the other hand, specifically refer to sections within a city or town where a significant number of businesses are located, often clustered together for convenience and accessibility. Both commercial and business areas are essential components of urban infrastructure and contribute to economic growth and development.
-
Do you need a business license for affiliate marketing?
Yes, in most cases, you will need a business license for affiliate marketing. Affiliate marketing involves promoting and selling products or services on behalf of another company, and you may receive commissions for your sales. This activity typically falls under the category of a business, so you will likely need to obtain a business license to operate legally. It's important to check with your local government or business regulatory agency to determine the specific requirements for your location.
-
Do I need to register an online marketing business?
Yes, you will likely need to register your online marketing business, depending on the laws and regulations in your country or state. This may involve registering your business name, obtaining a business license, and registering for taxes. It's important to research and comply with the legal requirements for starting and operating a business in your area to avoid potential fines or penalties. Additionally, registering your business can provide legitimacy and protection for your brand.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.