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Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing.The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation.It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oréal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics.With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
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Digital Marketing
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PC games 2019
In 2019, the PC gaming industry saw the release of several highly anticipated games across various genres. Some of the most popular titles included "Sekiro: Shadows Die Twice," "Control," "Disco Elysium," and "Outer Wilds." These games received critical acclaim for their innovative gameplay mechanics, captivating storytelling, and stunning visuals. Overall, 2019 was a strong year for PC gaming, with a diverse range of titles catering to different tastes and preferences.
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PC Games 2019
'PC Games 2019' refers to video games that were released for the personal computer platform in the year 2019. Some popular PC games from that year include titles such as "Sekiro: Shadows Die Twice," "Control," "Outer Wilds," "Disco Elysium," and "Resident Evil 2 Remake." These games received critical acclaim for their gameplay, storytelling, and graphics, making them standout titles in the gaming industry for that year.
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'PC Games 2019'
"PC Games 2019" refers to the video games released for the personal computer platform in the year 2019. This year saw the release of many highly anticipated titles across various genres, including action-adventure, role-playing, and first-person shooter games. Some of the standout games from 2019 include "Sekiro: Shadows Die Twice," "Control," and "Disco Elysium." These games received critical acclaim for their gameplay mechanics, storytelling, and overall immersive experiences, making 2019 a memorable year for PC gamers.
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'Silbereisen Show 2019'
The "Silbereisen Show 2019" is a popular German television show hosted by Florian Silbereisen. It is known for featuring a variety of musical performances, comedy sketches, and celebrity guests. The show often focuses on traditional German folk music and Schlager music, and it has a large and dedicated fan base. The "Silbereisen Show 2019" is a highly anticipated event for fans of German entertainment and music.
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Digital Marketing
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online.It has proved to be the most effective method to increase the reach of the business and generate potential leads.Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject.Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy.Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration.Key FeaturesInteresting facts to inspire students' curiosity. Real-life case studies for easy grasping of the subject. Chapter-end summary for quick recapitulation. Review questions for practice. Glossary to assist students to understand commonly used terms. Multiple Choice Questions (MCQs) for self-assessment and evaluation.
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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Save money on these two essential Digital Marketing books by buying them together!Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.Key features:Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you toWorked digital marketing planComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work.Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan.
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'Pink Lieder 2019'
Pink Lieder 2019 is an annual event that celebrates LGBTQ+ culture and music. It features performances by LGBTQ+ artists and allies, as well as workshops and discussions on topics relevant to the LGBTQ+ community. The event aims to create a safe and inclusive space for people to come together, express themselves, and celebrate diversity. Pink Lieder 2019 also raises awareness about LGBTQ+ issues and advocates for equality and acceptance.
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FIFA or PES 2019?
The choice between FIFA and PES 2019 ultimately comes down to personal preference. FIFA is known for its realistic graphics and licenses for real-life teams and players, while PES 2019 is praised for its more realistic gameplay and mechanics. Both games have their own strengths and weaknesses, so it really depends on what aspects of a soccer game are most important to the individual player.
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What is Dragonball 2019?
Dragonball 2019 is a new Dragon Ball movie that was announced in 2018 and is set to be released in 2019. It is the 20th movie in the Dragon Ball series and is a direct sequel to the 2015 film Dragon Ball Z: Resurrection 'F'. The movie is expected to feature the return of the iconic character Broly, who will be reimagined with a new backstory and design. Dragonball 2019 is highly anticipated by fans of the franchise and is expected to continue the legacy of the Dragon Ball series.
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Nintendo Switch Games 2019
In 2019, Nintendo released several highly anticipated games for the Nintendo Switch. Some of the standout titles included "Super Mario Maker 2," "Fire Emblem: Three Houses," "Luigi's Mansion 3," and "Pokémon Sword and Shield." These games received critical acclaim for their gameplay, graphics, and overall entertainment value, further solidifying the Nintendo Switch as a popular gaming console. Players were thrilled with the diverse range of genres and experiences offered by these games, making 2019 a great year for Nintendo Switch gaming.
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