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The Work Smarter Guide to Marketing : Better Marketing Without the Bullsh*t
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B2B Influencer Marketing : Work With Creators to Generate Authentic and Effective Marketing
Have you ever wondered how your B2B brand could use influencers to drive revenue?Ever seen B2C brands killing it in the creator economy and wanted to do the same?If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing.B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness.This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators.From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing.With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
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Digital Marketing
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online.It has proved to be the most effective method to increase the reach of the business and generate potential leads.Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject.Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy.Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration.Key FeaturesInteresting facts to inspire students' curiosity. Real-life case studies for easy grasping of the subject. Chapter-end summary for quick recapitulation. Review questions for practice. Glossary to assist students to understand commonly used terms. Multiple Choice Questions (MCQs) for self-assessment and evaluation.
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Digital Marketing
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Does a faded barcode still work?
Yes, a faded barcode can still work as long as the scanner can still read the pattern of lines and spaces that make up the barcode. However, if the barcode is too faded or damaged to be read by the scanner, then it may not work. It is always best to have a clear and intact barcode to ensure accurate scanning and processing of the information.
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How does the DHL barcode scanner work?
The DHL barcode scanner works by using a laser or camera to read the barcode on a package. When the scanner is activated, it emits a laser beam or takes a picture of the barcode, which is then decoded by the scanner's software. The software translates the barcode into a unique tracking number, which is used to identify and track the package as it moves through the shipping process. This allows DHL to efficiently and accurately manage the movement of packages within their network.
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Does digital dog training work?
Digital dog training can be effective for some dogs, as it allows for flexibility in scheduling and access to a wide range of resources. However, it may not be as effective for all dogs, especially those who require more hands-on, in-person guidance. It's important to consider the individual needs and learning style of your dog when deciding if digital training is the right approach. Additionally, digital training can be a helpful supplement to in-person training, but may not be as effective as a standalone method for all dogs.
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How does a group generator work?
A group generator is a tool that randomly selects members from a list to form groups. Users input the list of names or items they want to group, along with the desired group size, and the generator then assigns individuals to different groups. This can be helpful for organizing team activities, assigning tasks, or creating study groups. The random selection process ensures fairness and eliminates bias in group formation.
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Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing.The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation.It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oréal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics.With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.
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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Save money on these two essential Digital Marketing books by buying them together!Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.Key features:Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you toWorked digital marketing planComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work.Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan.
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Digital Marketing ISE
Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs.Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” •Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples •Relevant chapters designed to engage students through “Thinking about Global Digital Marketing”, “Legal and Ethical Issues”, “Privacy and Security Considerations” and “Value Creation” •Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied •Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. •Designed to support multiple teaching formats through McGraw Hill’s Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
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VEVOR Stainless Steel Work Table Commercial Kitchen Work Food Prep Table 24"x48"
VEVOR Stainless Steel Work Table Commercial Kitchen Work Food Prep Table 24"x48"Stylish Work TableMultiple Styles AvailableDurable, Safe, and StableFlexible SetupEasy to InstallVersatile ApplicationsProduct Size (L x W x H): 24 x 48 x 36 inch / 610 x 1219 x 914 mm,Backsplash Height: 2 in / 5 cm,Item Model Number: HET-24*48-L,Product Weight: 46 lbs / 20.7 kg,Material: Stainless Steel
Price: 122.99 £ | Shipping*: free shipping £
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How does an electric generator work?
An electric generator works by converting mechanical energy into electrical energy. This is typically achieved through the use of a rotating coil of wire within a magnetic field. As the coil rotates, it cuts through the magnetic field lines, inducing an electric current in the wire according to Faraday's law of electromagnetic induction. This current is then collected and can be used to power electrical devices. In essence, the generator uses the movement of the coil within the magnetic field to create an electrical current.
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Should the V-Bucks generator work?
No, the V-Bucks generator should not work. Using a V-Bucks generator is against the terms of service of the game, and it is considered cheating. It can lead to consequences such as getting banned from the game. It is important to play games fairly and earn in-game currency through legitimate means.
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Does the PSN code generator work?
No, PSN code generators are not legitimate and do not work. These generators claim to provide free PSN codes, but they are often scams designed to steal personal information or money from users. It is important to be cautious of any website or tool that promises free codes, as they are likely fraudulent. It is recommended to only purchase PSN codes from official sources to ensure the security of your personal information and gaming account.
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How does a generator switch work?
A generator switch works by automatically transferring the power source from the main utility power to the backup generator when there is a power outage. This switch detects when the main power supply is interrupted and quickly switches to the generator to ensure continuous power supply to the connected appliances or devices. Once the main power is restored, the switch will transfer the power source back to the utility grid and the generator will shut off. This seamless transition helps to maintain uninterrupted power supply during outages.
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