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  • Transgenic Insects : Techniques and Applications
    Transgenic Insects : Techniques and Applications

    Technology for modifying the genotypes and phenotypes of insects and other arthropods has steadily progressed with the development of more precise and powerful methods, most prominently transgenic modification.For many insect pests, there is now almost unlimited ability to modify phenotypes to benefit human health and agriculture.Precise DNA modifications and gene drive have the power to make wild-type populations less harmful in ways that could never have been performed with previous transgenic approaches.This transition from primarily laboratory science to greater application for field use has also necessitated greater development of modeling, ethical considerations and regulatory oversight.The 2nd Edition of Transgenic Insects contains chapters contributed by experts in the field that cover technologies and applications that are now possible.This edition includes increased attention to associated challenges of risk assessment, regulation, and public engagement.Featuring: Up-to-date analysis of molecular techniques, such as gene editing.Consideration of public attitudes and regulatory aspects associated with transgenic insects.Many examples of the wide range of applications of transgenic insects.This book will be very valuable to students and researchers in entomology, molecular biology, genetics, public health and agriculture, and will also appeal to practitioners who are implementing the technology, and to regulators, stakeholders and ethicists.

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  • Genetically Modified Democracy : Transgenic Crops in Contemporary India
    Genetically Modified Democracy : Transgenic Crops in Contemporary India

    How the debate over genetically modified crops in India is transforming science and politics Genetically modified or transgenic crops are controversial across the world.Advocates see such crops as crucial to feeding the world’s growing population; critics oppose them for pushing farmers deeper into ecological and economic distress, and for shoring up the power of agribusinesses.India leads the world in terms of the intensity of democratic engagement with transgenic crops.Anthropologist Aniket Aga excavates the genealogy of conflicts of interest and disputes over truth that animate the ongoing debate in India around the commercial release of transgenic food crops.The debate may well transform agriculture and food irreversibly in a country already witness to widespread agrarian distress, and over 300,000 suicides by farmers in the last two decades.Aga illustrates how state, science, and agrarian capitalism interact in novel ways to transform how democracy is lived and understood, and sheds light on the dynamics of technological change in populous, unequal polities.

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  • Biotechnology and Crop Improvement : Tissue Culture and Transgenic Approaches
    Biotechnology and Crop Improvement : Tissue Culture and Transgenic Approaches

    Biotechnology and Crop ImprovementThe green revolution led to the development of improved varieties of crops, especially cereals, and since then, classical or molecular breeding has resulted in the creation of economically valuable species.Thanks to recent developments in biotechnology, it has become possible to introduce genes from different sources, such as bacteria, fungi, viruses, mice and humans, to plants.This technology has made the scientific community aware of the critical role of transgenic, not only as a means of producing stress tolerant crops but also as a platform for the production of therapeutics through molecular farming.Biotechnology and Crop Improvement: Tissue Culture and Transgenic Approaches focuses on important field crops to highlight germplasm enhancement for developing resistance to newly emerging diseases, pests, nutrient- and water-use efficiency, root traits and improved tolerance to increasing temperature and introduces significant recent achievements in crop improvement using methods such as micropropagation, somaclonal variation, somatic embryogenesis, anther/pollen/embryo culture, and compressing the breeding cycle for accelerated breeding and early release of crop varieties.Plant biotechnology has now become an integral part of tissue culture research.The tremendous impact generated by genetic engineering and consequently of transgenic now allows us to manipulate plant genomes at will.There has indeed been a rapid development in this area with major successes in both developed and developing countries.Development of transgenic crop plants, their utilization for improved agriculture, health, ecology and environment and their socio-political impacts are currently important fields in education, research, and industry and also of interest to policy makers, social activists and regulatory and funding agencies.This work prepared with a class-room approach on this multidisciplinary subject will fill an existing gap and meet the requirements of such a broad section of readers.It describes the recent biotechnological advancement and developments in plant tissue culture and transgenic.Plant tissue culture techniques such as such as micropropagation, regeneration, somaclonal variation, somatic embryogenesis, anther/pollen/embryo culture are discussed for genetic improvement of crop plant.Transgenic techniques are discussed for developing resistance to newly emerging diseases, pests, nutrient- and water-use efficiency, root traits, and improved tolerance to increasing temperature. Key FeaturesShows the importance of plant tissue culture and transgenic technology on plant biology research and its application to agricultural productionProvides insight into what may lie ahead in this rapidly expanding area of plant research and developmentContains contributions from major leaders in the field of plant tissue culture and transgenic technologyThis book is devoted to topics with references at both graduate and postgraduate levels.The book traces the roots of plant biotechnology from the basic sciences to current applications in the biological and agricultural sciences, industry, and medicine.The processes and methods used to genetically engineer plants for agricultural, environmental, and industrial purposes along with bioethical and biosafety issues of the technology are vividly described in the book.

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  • Our Transgenic Future : Spider Goats, Genetic Modification, and the Will to Change Nature
    Our Transgenic Future : Spider Goats, Genetic Modification, and the Will to Change Nature

    How scientific advances in genetic modification will fundamentally change the natural worldThe process of manipulating the genetic material of one animal to include the DNA of another creates a new transgenic organism.Several animals, notably goats, mice, sheep, and cattle are now genetically modified in this way.In Our Transgenic Future, Lisa Jean Moore wonders what such scientific advances portend.Will the natural world become so modified that it ceases to exist?After turning species into hybrids, can we ever get back to the original, or are they forever lost?Does genetic manipulation make better lives possible, and if so, for whom?Moore centers the story on goats that have been engineered by the US military and civilian scientists using the DNA of spiders.The goat’s milk contains a spider-silk protein fiber; it can be spun into ultra-strong fabric that can be used to manufacture lightweight military body armor.Researchers also hope the transgenically produced spider silk will revolutionize medicine with biocompatible medical inserts such as prosthetics and bandages.Based on in-depth research with spiders in Florida and transgenic goats in Utah, Our Transgenic Future focuses on how these spidergoats came into existence, the researchers who maintain them, the funders who have made their lives possible, and how they fit into the larger science of transgenics and synthetics.This book is a fascinating story about the possibilities of science and the likely futures that may come.

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  • What are transgenic organisms?

    Transgenic organisms are organisms that have had foreign genes inserted into their genetic material through genetic engineering techniques. These foreign genes can come from a different species and are typically inserted to give the organism a specific trait or characteristic, such as resistance to pests or diseases, or the ability to produce a certain protein. Transgenic organisms are commonly used in agriculture to improve crop yields and in medicine to produce pharmaceuticals. However, there is ongoing debate about the potential environmental and health impacts of transgenic organisms.

  • Are transgenic plants already available?

    Yes, transgenic plants are already available and have been in use for several decades. These plants have been genetically modified to exhibit certain traits such as resistance to pests, diseases, or herbicides, as well as improved nutritional content. Some common examples of transgenic plants include Bt corn, Roundup Ready soybeans, and Golden Rice. These plants have been widely adopted by farmers in many countries around the world.

  • How is a transgenic bacterium produced for the production of insulin?

    A transgenic bacterium is produced for the production of insulin by inserting the human insulin gene into the bacterium's DNA. This is typically done using a plasmid, a small circular piece of DNA that can be easily manipulated. The plasmid containing the human insulin gene is then introduced into the bacterium, where it integrates into the bacterium's genome. The bacterium is then able to produce human insulin, which can be harvested and used for medical purposes. This process allows for the large-scale production of insulin in a cost-effective manner.

  • What are the processes in the human body when consuming transgenic potatoes?

    When consuming transgenic potatoes, the human body goes through the normal process of digestion. The transgenic potatoes are broken down in the stomach and small intestine, where nutrients are absorbed into the bloodstream. The body then utilizes these nutrients for energy and various bodily functions. The transgenic nature of the potatoes does not significantly alter the digestion process compared to non-transgenic potatoes.

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  • Digital Marketing
    Digital Marketing

    Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing.The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation.It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oréal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics.With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.

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  • Digital Marketing
    Digital Marketing


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  • Digital  Marketing
    Digital Marketing

    In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online.It has proved to be the most effective method to increase the reach of the business and generate potential leads.Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject.Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy.Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing.Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration.Key FeaturesInteresting facts to inspire students' curiosity. Real-life case studies for easy grasping of the subject. Chapter-end summary for quick recapitulation. Review questions for practice. Glossary to assist students to understand commonly used terms. Multiple Choice Questions (MCQs) for self-assessment and evaluation.

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  • Bundle: Digital Marketing 2e + The Digital Marketing Planner
    Bundle: Digital Marketing 2e + The Digital Marketing Planner

    Save money on these two essential Digital Marketing books by buying them together!Digital Marketing: Strategic Planning and Integration, Second Edition: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.Key features:Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you toWorked digital marketing planComplimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. The Digital Marketing Planner: Your Step-by-Step Guide Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work.Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan.

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  • How reliable are digital marketing agencies?

    The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.

  • Should one study marketing and digital media or business administration?

    The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.

  • What is an internship in the field of digital marketing?

    An internship in the field of digital marketing is a hands-on learning experience that provides students or recent graduates with the opportunity to gain practical skills and knowledge in the digital marketing industry. Interns typically work closely with marketing professionals to assist with various digital marketing activities such as social media management, content creation, search engine optimization, email marketing, and data analysis. This experience allows interns to apply their classroom learning to real-world marketing campaigns and projects, while also gaining valuable insights into the latest digital marketing trends and strategies.

  • Is barcode the same as barcode?

    Yes, "barcode" and "barcode" are the same thing. Both terms refer to the graphical representation of data in the form of parallel lines of varying widths that can be scanned and read by a barcode scanner. The term "barcode" is commonly used to describe this technology in various industries for tracking and identifying products.

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