Products related to Sustainability:
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Sustainability
A concise and accessible examination of sustainability in a range of contemporary contexts, from economic development to government policy. The word "sustainability" has been connected to everything from a certain kind of economic development to corporate promises about improved supply sourcing.But despite the apparent ubiquity of the term, the concept of sustainability has come to mean a number of specific things.In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts—from economic growth and consumption to government policy and urban planning. Portney takes as his starting point the 1987 definition by the World Commission on Environment and Development of sustainability as economic development activity that "meets the needs of the present without compromising the ability of future generations to meet their own needs." At its heart, Portney explains, sustainability focuses on the use and depletion of natural resources.It is not the same as environmental protection or natural resource conservation; it is more about finding some sort of steady state so that the earth can support both human population and economic growth.Portney looks at political opposition to the promotion of sustainability, which usually questions the need for sustainability or calls its costs unacceptable; collective and individual consumption of material goods and resources and to what extent they must be curtailed to achieve sustainability; the role of the private sector, and the co-opting of sustainability by corporations; government policy on sustainability at the international, national, and subnational levels; and how cities could become models for sustainability action.
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Sustainability
The quest for sustainability has generated lifestyle changes for individuals across the globe, transformations within the arts, sciences, business, design, engineering, and agriculture, innovative policies and laws, and historic international agreements.Yet the means to achieving sustainability remain unsettled and disputed, even as its crucial importance in the face of the climate crisis grows. The third edition of this popular and lively text explores the concept and practice of sustainability across a broad range of issues and topics.Fully revised and updated, the book underlines the importance of creativity in the service of conservation within ecological, economic, technological, political, legal, and cultural arenas.Chapters conclude with new Discuss, Explore, and Take Action sections that pose probing questions for review and discussion.A new final chapter presents four practical principles that readers may employ to guide the investigation of sustainability problems and their crafting of viable solutions. Sustainability presents a hopeful account of the opportunities before us while squarely confronting the daunting challenges that lie ahead.It provides a crucial resource for students grappling with many of the most urgent issues of our time.
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What is sustainability?
Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It involves finding a balance between social, economic, and environmental factors to ensure that resources are used in a way that preserves them for the long term. This can include practices such as reducing waste, conserving natural resources, and promoting renewable energy sources. Overall, sustainability aims to create a world where people and the planet can thrive together for generations to come.
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What distinguishes strong sustainability from the normal concept of sustainability?
Strong sustainability goes beyond the traditional concept of sustainability by emphasizing the importance of maintaining the integrity of natural systems and the well-being of future generations. It recognizes that certain natural resources and ecological processes are irreplaceable and cannot be substituted by human-made alternatives. Strong sustainability also prioritizes the protection of biodiversity and the resilience of ecosystems, rather than solely focusing on reducing environmental impacts or achieving short-term economic gains. In essence, strong sustainability requires a more holistic and long-term approach to environmental and social stewardship, placing a greater emphasis on intergenerational equity and the preservation of essential ecological functions.
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What are sustainability strategies?
Sustainability strategies are plans and actions implemented by organizations to minimize their negative impact on the environment, society, and economy, while maximizing their positive contributions. These strategies often involve setting goals for reducing carbon emissions, waste, and resource consumption, as well as promoting social responsibility and ethical business practices. Sustainability strategies can also include efforts to engage with stakeholders, such as employees, customers, and local communities, to ensure that their needs and concerns are taken into account. Overall, sustainability strategies aim to create long-term value for both the organization and the broader ecosystem in which it operates.
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What is economic sustainability?
Economic sustainability refers to the ability of an economy to support current and future generations by balancing economic growth with social and environmental responsibility. It involves ensuring that resources are used efficiently and equitably to meet the needs of the present without compromising the ability of future generations to meet their own needs. This includes promoting long-term economic development, reducing inequality, and minimizing negative impacts on the environment. Overall, economic sustainability aims to create a stable and resilient economy that can thrive over the long term.
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Sustainability
The quest for sustainability has generated lifestyle changes for individuals across the globe, transformations within the arts, sciences, business, design, engineering, and agriculture, innovative policies and laws, and historic international agreements.Yet the means to achieving sustainability remain unsettled and disputed, even as its crucial importance in the face of the climate crisis grows. The third edition of this popular and lively text explores the concept and practice of sustainability across a broad range of issues and topics.Fully revised and updated, the book underlines the importance of creativity in the service of conservation within ecological, economic, technological, political, legal, and cultural arenas.Chapters conclude with new Discuss, Explore, and Take Action sections that pose probing questions for review and discussion.A new final chapter presents four practical principles that readers may employ to guide the investigation of sustainability problems and their crafting of viable solutions. Sustainability presents a hopeful account of the opportunities before us while squarely confronting the daunting challenges that lie ahead.It provides a crucial resource for students grappling with many of the most urgent issues of our time.
Price: 17.99 £ | Shipping*: 3.99 £ -
Sustainability
Sustainability is one of the buzzwords of our times and a key imperative for economic growth, technological development, social equity, and environmental quality.But what does it really mean and how is it being implemented around the world?In this clear-eyed book, Maurie Cohen introduces students to the concept of sustainability, tracing its history and application from local land-use practices, construction techniques and reorientation of business models to national and global institutions seeking to foster sustainable practices.Examining sustainable development in scientific, technological, social and political terms, he shows that it remains an elusive concept and evidence of its unambiguous achievements can be difficult to ascertain.Moreover, developed and developing countries have formulated divergent agendas to engage the notion of sustainability, further complicating its application and progress across the world. Innovative and readily accessible to students from a range of disciplines, this primer takes us on a journey to show that sustainability is as much about unchartered waters as it is about formulating answers to urgent global issues.
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Sustainability Science
The fully updated second edition of this innovative textbook provides a system analysis approach to sustainability for advanced undergraduate and graduate students.To an extent unparalleled in other textbooks, the latest scientific data and insights are integrated into a broad and deep transdisciplinary framework.Readers are encouraged to explore and engage with sustainability issues through the lenses of a cultural and methodological pluralism which promotes dialogue and alliances in the search for a (more) sustainable future.Ideal for students and their teachers in sustainable development, environmental science and policy, ecology, conservation, natural resources and geopolitics, the book will also appeal to interested citizens, activists, and policymakers, exposing them to the variety of perspectives on sustainability issues.Review questions and exercises provide the opportunity for consolidation and reflection.Online resources include appendices with more advanced mathematical material, model answers, and a wealth of recommended additional sources.
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Digital Technology and Sustainability : Engaging the Paradox
This book brings together diverse voices from across the field of sustainable human computer interaction (SHCI) to discuss what it means for digital technology to support sustainability and how humans and technology can work together optimally for a more sustainable future. Contemporary digital technologies are hailed by tech companies, governments and academics as leading-edge solutions to the challenges of environmental sustainability; smarter homes, more persuasive technologies, and a robust Internet of Things hold the promise for creating a greener world.Yet, deployments of interactive technologies for such purposes often lead to a paradox: they algorithmically "optimize" heating and lighting of houses without regard to the dynamics of daily life in the home; they can collect and display data that allow us to reflect on energy and emissions, yet the same information can cause us to raise our expectations for comfort and convenience; they might allow us to share best practice for sustainable living through social networking and online communities, yet these same systems further our participation in consumerism and contribute to an ever-greater volume of electronic waste.By acknowledging these paradoxes, this book represents a significant critical inquiry into digital technology’s longer-term impact on ideals of sustainability. Written by an interdisciplinary team of contributors this book will be of great interest to students and scholars of human computer interaction and environmental studies.
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What does political sustainability mean?
Political sustainability refers to the ability of a political system or government to maintain stability and continuity over time. It involves ensuring that policies and decisions are made with the long-term well-being of society in mind, rather than focusing solely on short-term gains. Political sustainability also involves fostering trust and cooperation among different political actors, as well as promoting transparency and accountability in governance to ensure the system's resilience and effectiveness.
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Is sustainability important to you?
Yes, sustainability is very important to me. I believe that we have a responsibility to take care of the environment and ensure that future generations have a healthy planet to live on. I try to make sustainable choices in my daily life, such as reducing waste, conserving energy, and supporting eco-friendly products and practices. I believe that small individual actions can make a big difference in creating a more sustainable world.
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What is a sustainability triangle?
A sustainability triangle is a concept that represents the interconnected relationship between environmental, social, and economic sustainability. It emphasizes the idea that in order for a system or activity to be truly sustainable, it must consider and balance all three aspects. Environmental sustainability focuses on minimizing negative impacts on the natural world, social sustainability looks at the well-being and equity of people, and economic sustainability considers the financial viability of a system. The sustainability triangle encourages a holistic approach to decision-making and problem-solving, taking into account the long-term implications on the environment, society, and economy.
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What about sustainability in banks?
Sustainability in banks refers to their commitment to environmental, social, and governance (ESG) principles in their operations and decision-making processes. Banks can promote sustainability by incorporating ESG criteria into their lending and investment practices, supporting green initiatives, and reducing their own carbon footprint. By integrating sustainability into their business models, banks can contribute to a more sustainable and responsible financial system that addresses key global challenges such as climate change and social inequality. Additionally, banks that prioritize sustainability may also benefit from improved risk management, enhanced reputation, and increased customer loyalty.
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