Products related to Relationship:
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Relationship Marketing in the Digital Age
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s.But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge.Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners.In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
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Relationship Marketing : Exploring Relational Strategies in Marketing
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject.It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts.In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book.Visit www.pearsoned.co.uk/egan to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications.It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’.
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Marketing Management : A relationship approach
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology.Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management.
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace.This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management.Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Price: 110.00 £ | Shipping*: 0.00 £
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What is the relationship between marketing objectives and marketing strategies?
Marketing objectives are the specific goals that a company wants to achieve through its marketing efforts, such as increasing brand awareness or driving sales. Marketing strategies, on the other hand, are the plans and tactics that a company uses to achieve those objectives, such as social media campaigns or targeted advertising. The relationship between the two is that marketing strategies are the means by which a company works towards its marketing objectives. In other words, the strategies are the actions taken to reach the desired outcomes outlined in the objectives. Therefore, the two are closely linked and should be aligned to ensure that the marketing efforts are effective in achieving the desired goals.
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What is the relationship between marketing tools and marketing strategy?
Marketing tools are the tactics and techniques used to execute a marketing strategy. They are the specific methods and channels used to reach and engage with the target audience, such as social media, email marketing, and advertising. The marketing strategy, on the other hand, is the overall plan or approach that outlines the goals and objectives of the marketing efforts, as well as the target audience and positioning. The marketing tools are the means by which the marketing strategy is implemented and executed, and they are chosen based on the specific goals and objectives outlined in the marketing strategy. In essence, the marketing tools are the practical applications of the marketing strategy.
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How reliable are digital marketing agencies?
The reliability of digital marketing agencies can vary depending on the agency itself. Some agencies have a proven track record of delivering successful results for their clients, while others may not be as reliable. It is important to do thorough research, read reviews, and ask for case studies before choosing a digital marketing agency to ensure they have the expertise and experience to meet your specific needs. Communication and transparency are also key factors in determining the reliability of a digital marketing agency.
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What is the relationship between alternating current and generator?
Alternating current (AC) is produced by generators. Generators convert mechanical energy into electrical energy by rotating a coil of wire within a magnetic field, inducing an alternating current in the wire. The coil rotates due to an external force, such as steam, water, or wind, which drives the generator. Therefore, generators are essential for producing alternating current, which is the most common type of electricity used in homes and businesses.
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Relationship Rescue : Repair your relationship today
In his bestselling book, Life Strategies, Phil McGraw gave powerful, straightforward advice on shaping your life and then making dramatic changes.In Relationship Rescue McGraw applies this expertise to relationships, explaining how to repair and maintain them using his unique 7-step relationship rescue plan.He can help you to diagnose what is wrong in a relationship, take personal responsibility, escape wrong thinking, embrace relationship truths, learn the formula for success, renegotiate a relationship and learn to live with love and harmony.
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Relationship Status
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A Special Relationship
Sally Goodchild is everything you'd expect of a thirty-seven year old American journalist - independent, strong-willed and ambitious.That is until she meets Tony Hobbs, an English foreign correspondent, on assignment in Cairo.After a passionate but uneasy romance, Sally's life is turned upside down when she unexpectedly finds herself married, pregnant and living in London. Married life in a foreign place is a far bigger adjustment than Sally and Tony could ever have imagined - and as their lives shift from freedom and adventure to responsibility and hard work, everyday problems soon spiral into nightmares.After the birth of their son, Sally finds herself trapped in a downward spiral of post-natal depression over which she has little control, whilst Tony's life returns to relative normality.Filled with resentment and unable to cope with the cards life has dealt her, Sally is shocked when the man she trusted above all others turns against her.As her world begins to fall down around her, Sally quickly realises she must fight before she loses everything. In this authentic and compelling novel, Kennedy explores the misunderstandings that can occur when two people speak the same language but miss all the vital signs.
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Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
Price: 77.99 £ | Shipping*: 0.00 £
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Should one study marketing and digital media or business administration?
The choice between studying marketing and digital media or business administration depends on one's career goals and interests. If someone is interested in the creative aspects of marketing, such as branding, advertising, and social media, then studying marketing and digital media would be a better fit. On the other hand, if someone is more interested in the overall management and operations of a business, then studying business administration would be more suitable. It is important to consider one's strengths, career aspirations, and the specific skills and knowledge they want to acquire before making a decision.
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What is an internship in the field of digital marketing?
An internship in the field of digital marketing is a hands-on learning experience that provides students or recent graduates with the opportunity to gain practical skills and knowledge in the digital marketing industry. Interns typically work closely with marketing professionals to assist with various digital marketing activities such as social media management, content creation, search engine optimization, email marketing, and data analysis. This experience allows interns to apply their classroom learning to real-world marketing campaigns and projects, while also gaining valuable insights into the latest digital marketing trends and strategies.
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What is the relationship between engine consumption and the generated energy of the generator?
The engine consumption of a generator refers to the amount of fuel or energy it uses to operate. The generated energy of the generator is the amount of electrical power it produces. The relationship between engine consumption and generated energy is that the more fuel or energy the engine consumes, the more energy it can generate. However, the efficiency of the generator also plays a role in determining how much energy is actually produced from the fuel consumed. Therefore, it is important to consider both engine consumption and generator efficiency when evaluating the overall performance of a generator.
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Stable relationship or casual sex relationship?
The choice between a stable relationship and a casual sex relationship ultimately depends on individual preferences and values. A stable relationship offers emotional intimacy, support, and commitment, while a casual sex relationship may prioritize physical pleasure and freedom. It's important to consider what you truly want and need in a relationship, and to communicate openly with potential partners to ensure that you are both on the same page. Ultimately, the most fulfilling relationship is one that aligns with your personal values and brings you happiness and fulfillment.
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