Products related to Psychology:
-
Practical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online.In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level.Gabay explores how new technologies can be harnessed to increase their impact significantly.The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
Price: 130.00 £ | Shipping*: 0.00 £ -
Practical Digital Marketing and AI Psychology : How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online.In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level.Gabay explores how new technologies can be harnessed to increase their impact significantly.The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
Price: 31.99 £ | Shipping*: 0.00 £ -
The Aging Consumer : Perspectives from Psychology and Marketing
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution.Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis.This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking.Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising.Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals.It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Price: 45.99 £ | Shipping*: 0.00 £ -
Psychology Express: Social Psychology
Discover the ultimate revision guide for psychology students to help you excel in your assessments!Psychology Express: Social Psychology, 2nd edition is a concise, comprehensive and engaging guide, packed with resources that will help you to plan, prepare and practice for all your undergraduate assessments in this subject. The guide covers all of the core concepts you need to know in accordance with QAA and BPS subject guidelines, such as attribution, attitudes, attraction, prejudice and group processes and provides a framework for success through features such as topic maps, revision checklists, key terms, summaries of key studies and further reading suggestions. To make your revision even more effective you can assess your progress with test questions, compare your answers with answer guidelines and evaluate sample answers to improve your own assessment technique. This revision guide is part of the Psychology Express series, covering the complete knowledge base of psychology, designed to complement your lectures, seminars, and additional reading to make sure that you are confident going in to all of your assessments.Preparing for different types of assessments can be challenging, but this guide will give you all of the tools you need to succeed in your assignments.Whether you're facing exams, research papers, presentations, or group projects, you'll find valuable tips and strategies to excel. To support your learning journey, a companion website provides additional resources for self-testing and answers to questions in the book.
Price: 17.99 £ | Shipping*: 3.99 £
-
What is the difference between business psychology and marketing?
Business psychology focuses on understanding human behavior within the workplace, including topics such as employee motivation, leadership, and organizational culture. It aims to improve individual and organizational performance through the application of psychological principles. On the other hand, marketing focuses on understanding consumer behavior and creating strategies to promote and sell products or services. It involves market research, advertising, branding, and customer relationship management. While both fields involve understanding human behavior, business psychology focuses on internal organizational dynamics, while marketing focuses on external consumer behavior and promotion.
-
Can you study psychology after completing HAK (commercial academy)?
Yes, you can study psychology after completing HAK (commercial academy). Many universities and colleges offer psychology programs that are open to students from a variety of educational backgrounds. It may be necessary to take additional prerequisite courses or exams to meet the entry requirements for a psychology program, but it is definitely possible to pursue a psychology degree after completing HAK. It's important to research the specific admission requirements of the psychology programs you are interested in to ensure you meet the necessary criteria.
-
How does economic psychology relate to psychology?
Economic psychology is a subfield of psychology that focuses on understanding how individuals make economic decisions and how these decisions impact their behavior. It combines principles of psychology, such as cognitive processes and emotions, with economic theories to explain why people make certain financial choices. By studying the psychological factors that influence economic decision-making, economic psychology helps to provide insights into consumer behavior, financial decision-making, and overall economic trends. Ultimately, economic psychology bridges the gap between psychology and economics by examining the intersection of human behavior and economic principles.
-
How does business psychology relate to psychology?
Business psychology is a specialized field within psychology that focuses on applying psychological principles and research to the workplace and business environment. It draws on various psychological theories and methodologies to address issues such as employee motivation, leadership development, organizational behavior, and decision-making. Business psychology also incorporates elements of industrial-organizational psychology, which is concerned with understanding human behavior in the workplace and improving organizational effectiveness. Overall, business psychology uses psychological principles to help businesses and organizations improve their performance, productivity, and overall well-being.
Similar search terms for Psychology:
-
Psychology
Explore all the key fields of Psychology in one essential textbook Psychology is the internationally best-selling introduction to one of the world's most exciting sciences.This invaluable, accessible text covers every major branch in the field and will help you discover and engage with classic and contemporary topics, theories and applications. The 7th edition has been extensively revised and updated with over 1,000 new references, a major new section on replication in psychology and a new interview feature offering insights into the work of 14 leading researchers and practitioners. Richly illustrated throughout with examples from across the globe, each chapter is packed with a range of features, connecting the diverse strands of the subject and bringing it to life.These include: An Interview with: an exciting new feature for the 7th edition, providing a fascinating insight into the life and work of researchers and practitioners working in a broad range of roles and fields including clinical, health and educational psychologySpotlight on: 56 recent studies highlighting significant or unusual research from across the field, such as whether using a laptop to take notes in lectures is effective, the limits of neuroimaging, mate choice and eye colour, using Twitter language to predict the risk of heart disease and how do you get people to eat insects?Controversies in Psychological Science: encouraging you to question and reflect upon the complex nature of topics within the field, promoting critical thinking and debate on questions such as: Can you tell a liar from a truth-teller?Are there universally attractive body types? Do learning styles exist? Is fMRI research reliable? Do Davids and Denices die sooner? Can personality predict health? Is there a gene for depression?Psychology in Action: highlighting the link between theory and application, considering a range of real-world examples, such as the use of face-recognition technology; jury decision-making; understanding bullying; how terrorists are made; how people react during emergencies; maintaining weight loss; how to protect yourself against fake news and the advantages of swearing. International Perspectives: providing a comparative global perspective on topics such as psychological responses to COVID-19, conspiracies, attraction, the perception of scents, face processing, exercise and healthy eating, age of onset of mental disorder and many others.
Price: 55.99 £ | Shipping*: 0.00 £ -
PSYCHOLOGY
Price: 17.95 £ | Shipping*: 3.99 £ -
Psychology
Psychology continues to be one of the most popular fields of study at colleges and universities the world over, and Psychology offers a comprehensive overview of the historical, methodological, and conceptual core of modern psychology.This textbook enables students to gain foundational knowledge of psychological investigation, exploring both the biological basis and mental processes underlying our thoughts and behaviours.Officially endorsed by the British Psychological Society, this book covers topics ranging from biological, cognitive and developmental psychology to the psychology of social interactions, psychopathology and mental health treatments.Each chapter provides detailed examination of essential topics, chapter summaries, real-world case studies, descriptions of research methods, and interactive learning activities to strengthen student comprehension and retention. This textbook offers a wealth of supplementary material for instructors of introductory and advanced undergraduate courses in psychology.An instructor's manual includes lecture outlines, classroom discussion topics, homework assignments and test bank questions, while online access to additional digital content provides a complete resource to facilitate effective teaching and learning.
Price: 51.95 £ | Shipping*: 0.00 £ -
Integral Psychology : Consciousness, Spirit, Psychology, Therapy
Price: 26.00 £ | Shipping*: 3.99 £
-
Psychology books
Psychology books are written to provide insight into the human mind and behavior. They cover a wide range of topics such as cognitive processes, emotions, mental health, and social interactions. These books often include research findings, case studies, and practical applications to help readers understand and apply psychological principles in their own lives. Whether you are a student, professional, or simply interested in learning more about psychology, there are many books available to suit your needs and interests.
-
What is the difference between clinical psychology and psychology?
Clinical psychology is a specialized branch of psychology that focuses on diagnosing and treating mental health disorders. It involves working directly with individuals to provide therapy and interventions to improve their mental well-being. Psychology, on the other hand, is a broader field that encompasses the study of human behavior and mental processes. It includes various subfields such as developmental psychology, social psychology, and cognitive psychology, in addition to clinical psychology.
-
What is the difference between psychology and applied psychology?
Psychology is the scientific study of human behavior and mental processes, focusing on understanding individual and group behavior through research and experimentation. Applied psychology, on the other hand, is the practical application of psychological principles and theories to real-world issues and problems. It involves using psychological knowledge and techniques to address specific issues in various fields such as clinical psychology, counseling, organizational psychology, and sports psychology. While psychology focuses on understanding human behavior and mental processes, applied psychology focuses on using this knowledge to solve practical problems and improve people's lives.
-
Does sexual psychology belong to general or differential psychology?
Sexual psychology can be considered a subfield of both general and differential psychology. It is a part of general psychology as it involves studying human behavior, emotions, and mental processes related to sexuality. At the same time, sexual psychology can also be seen as a part of differential psychology, as it focuses on individual differences in sexual behavior, preferences, and attitudes. Overall, sexual psychology can be viewed as a combination of both general and differential psychology, as it encompasses aspects of both fields in its study of human sexuality.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.