Products related to Planning:
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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Sustainable Marketing Planning
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed.The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing.The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs.It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty.Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section.
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Digital or analog: Which type of planning is better?
The choice between digital and analog planning ultimately depends on personal preference and the specific needs of the individual. Digital planning offers convenience, flexibility, and the ability to easily share and collaborate with others. On the other hand, analog planning provides a tangible, tactile experience that can help with memory retention and creativity. Some people may find a combination of both types of planning to be the most effective approach, utilizing digital tools for organization and analog methods for brainstorming and creative thinking. Ultimately, the best type of planning is the one that works best for the individual and helps them achieve their goals.
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What is the difference between spatial planning and spatial planning?
Spatial planning and urban planning are closely related but have different focuses. Spatial planning is a broader concept that encompasses the organization and management of land use and resources at a regional, national, or even global scale. It involves the strategic allocation of land for various purposes such as housing, transportation, agriculture, and conservation. On the other hand, urban planning specifically deals with the development and organization of urban areas, including the design of infrastructure, public spaces, and buildings within cities and towns. While spatial planning considers a larger geographical area, urban planning is more focused on the specific needs and challenges of urban environments.
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'Career or family planning?'
Both career and family planning are important aspects of life, and the decision between the two depends on individual priorities and circumstances. Some may prioritize building a successful career before starting a family, while others may choose to focus on starting a family and then balancing their career around it. It's important to consider both aspects and find a balance that works for you and your goals. Ultimately, it's a personal decision that should be made based on what will bring the most fulfillment and happiness in the long run.
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Which professions require planning?
Many professions require planning, including project management, event planning, architecture, engineering, urban planning, and education. In project management, professionals must create detailed plans to ensure that projects are completed on time and within budget. Event planners need to carefully plan every aspect of an event, from the venue to the catering to the entertainment. Architects and engineers must plan and design structures and systems that meet specific requirements and regulations. Urban planners work to develop and implement plans for the use of land and the growth of urban areas. Teachers and educators also require planning to create lesson plans and curriculum that meet the needs of their students.
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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Tourism Planning and Destination Marketing
This peer-reviewed publication adds value to the previous edition.Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism.It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe. This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study.It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism, as well as spa and wellness tourism, among other segments.At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour, the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics. Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information.Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment.Course conveners may use these cases as the basis of class discussions.In addition, web resources provide further information sources.
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Marketing Research : Planning, Process, Practice
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
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Marketing Planning & Strategy : A Practical Introduction
We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation.In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks.A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors.Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.
Price: 38.99 £ | Shipping*: 0.00 £
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What is price planning?
Price planning is the process of determining the optimal pricing strategy for a product or service. It involves analyzing market conditions, competition, and consumer behavior to set a price that maximizes revenue and profitability. Price planning also involves considering factors such as production costs, distribution channels, and promotional strategies to ensure that the chosen price is aligned with the overall business objectives. Effective price planning is essential for a company to remain competitive and achieve its financial goals.
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What is the difference between quantitative workforce planning and qualitative workforce planning?
Quantitative workforce planning involves using data and metrics to analyze workforce needs, such as forecasting future staffing requirements based on historical trends and projections. This approach focuses on numbers and statistical analysis to make informed decisions about workforce planning. On the other hand, qualitative workforce planning involves a more subjective analysis that considers factors such as employee skills, attitudes, and behaviors. This approach relies on gathering insights through interviews, surveys, and observations to understand the human aspect of workforce planning. Ultimately, combining both quantitative and qualitative approaches can provide a more comprehensive and effective workforce planning strategy.
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Which profession involves planning things?
One profession that involves planning things is event planning. Event planners are responsible for organizing and coordinating all aspects of an event, including logistics, scheduling, and budgeting. They work closely with clients to understand their needs and preferences, and then create a detailed plan to ensure the event runs smoothly. Effective planning is essential for the success of any event, making event planning a crucial profession for bringing people together and creating memorable experiences.
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What is your family planning?
As an AI, I do not have a family or the ability to plan for one. My purpose is to assist and provide information to users like you. If you have any specific questions or need help with family planning, feel free to ask!
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