Products related to Integrated:
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Integrated Digital Marketing in Practice
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing.Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible.Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes.Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies.The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media.A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.The 4th edition of this classic textbook has been fully updated throughout, and includes:Updated and expanded coverage of digital media, including issues relating to privacy and media strategyNew sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketingExtended content on international advertising and shared cultural valuesThe introduction of a channels-based typology of marketing communicationUpdated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
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Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated marketing communications plan.From the earliest works on storytelling to the latest research, this text explains why storytelling works, the forms storytelling takes and how to develop an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications.A distinctive approach also presents the strategic plan and campaign process from a digital and social media first perspective.Digital and social are not an add-on or afterthought.TV and radio include CTV, streaming and podcasts. Outdoor is digital boards, mobile and geotargeting. PR is earned, shared, owned, and paid media. Digital is baked in every chapter for today’s environment where digital advertising spending has surpassed traditional. Features:Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics.Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, templates, example assignments, and syllabi.
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What does the integrated digital receiver DVB-T mean?
The integrated digital receiver DVB-T stands for Digital Video Broadcasting - Terrestrial. It is a technology that allows for the reception of digital television broadcasts via terrestrial signals. The integrated receiver combines the functions of a tuner and decoder in one device, allowing users to receive and decode digital TV signals without the need for an external set-top box. This technology is commonly used in TVs, set-top boxes, and other devices to access digital TV channels broadcast over the air.
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Is the dishwasher fully integrated or semi-integrated?
The dishwasher is fully integrated, meaning it is designed to blend in seamlessly with the rest of the kitchen cabinetry. This type of dishwasher has a front panel that matches the surrounding cabinets, creating a cohesive look in the kitchen.
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Are there home theater systems with integrated digital satellite receivers?
Yes, there are home theater systems with integrated digital satellite receivers available in the market. These systems are designed to provide a complete entertainment solution by combining the features of a home theater system with the capabilities of a digital satellite receiver. This integration allows users to enjoy high-quality audio and video from their satellite TV service through the home theater system, creating a seamless and immersive viewing experience. Some of these integrated systems also offer additional features such as built-in streaming services and smart home connectivity.
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Are you integrated?
As an AI language model, I am integrated with various systems and platforms to provide a wide range of information and services. I can integrate with different applications and databases to access and retrieve relevant data. My integration capabilities allow me to interact with users across different platforms and devices, making it easier to access my services. Overall, my integration capabilities enable me to provide a seamless and efficient experience for users.
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC).It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design.It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion.The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity.Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs.Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
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Experiential Marketing : Integrated Theory & Strategic Application
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices.This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications.The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world.It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted.The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers.With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN.Pearson MyLab Marketing should only be purchased when required by an instructor.Instructors, contact your Pearson representative for more information.
Price: 70.99 £ | Shipping*: 0.00 £
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What is integrated advertising?
Integrated advertising is a marketing approach that combines various communication channels and tools to deliver a consistent and unified message to the target audience. It involves the seamless integration of traditional advertising, digital marketing, public relations, and other promotional activities to create a cohesive brand experience. By using multiple touchpoints, such as social media, print, TV, and events, integrated advertising aims to reach consumers at different stages of the buying process and reinforce the brand message across various platforms. This approach helps to maximize the impact of advertising efforts and create a more holistic and effective marketing strategy.
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What is integrated economy?
An integrated economy refers to a system where different economic activities, such as production, distribution, and consumption, are interconnected and interdependent. In an integrated economy, goods and services flow freely between different regions or countries, leading to a more efficient allocation of resources and increased economic growth. This interconnectedness can be facilitated by factors such as trade agreements, technological advancements, and global supply chains. Overall, an integrated economy allows for greater specialization, economies of scale, and access to a wider range of products and services for consumers.
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Have foreigners successfully integrated?
Foreigners have successfully integrated into many societies around the world. In some cases, they have become valuable contributors to their new communities, bringing diverse perspectives, skills, and experiences. However, integration is an ongoing process that can be challenging, and there are still barriers and prejudices that can hinder successful integration. Overall, while there have been many success stories, there is still work to be done to ensure that all foreigners have the opportunity to fully integrate and thrive in their new societies.
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Are such people integrated?
Yes, people who are able to balance their cultural heritage with the dominant culture are considered integrated. Integration involves being able to participate fully in the social, economic, and cultural aspects of the dominant society while also maintaining a connection to one's cultural roots. This can involve speaking multiple languages, participating in cultural traditions, and feeling a sense of belonging in both the dominant culture and one's own cultural community.
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